ABOUT ELOQUA - EEloqua (NASDAQ: ELOQ) provides the modern marketing expertise - the people, the education, and the technology - companies need to ensure every component of their marketing works harder and more efficiently to drive revenue. With its Marketing Automation software and Revenue Performance Management platform, Eloqua is helping some of the most successful companies in the world – from Polycom to National Instruments to the Miami Heat, improve their marketing and significantly impact their bottom lines. The first Marketing Automation solution to integrate with Salesforce.com, Eloqua continues to drive modern marketing innovation with its powerful ecosystem of partners, its unique open customer community and innovative AppCloud online app marketplace. For more information, visit www.eloqua.com, subscribe to the It's All About Revenue blog, call 866-327-8764, or email firstname.lastname@example.org.
Get a taste of modern marketing from the organizations that live it every day. Don’t forget to add these sessions to your Agenda Builder – space is limited and they will fill up!
Joe Payne, CEO, Eloqua
Nick Besbeas, VP Marketing, LinkedIn
Where: LAM Theater at Yerba Buena Center for the Arts
When: Thursday, September 20th; 12:00 – 1:00 p.m.
The combination of social media marketing and social selling is a new way of managing business relationships. For modern marketers and the sales people they feed, that combination opens a rich vein of future customers and solidifies (and grows) the commitment of current ones.
This session will explore how modern marketers are combining social media marketing -- the integration of social media into online campaigns; and social selling -- active participation in the conversation shaping the buying process, wherever that conversation takes place. The result for those who understand and act on this convergence is expanded reach, improved deal velocity and better revenue performance.
A Perfect Pairing: How Modern Marketers Are Helping Sales Crush Its Quota
Moderated by Heidi Melin, CMO, Eloqua and Alex Shootman, CRO, Eloqua
Steven Sommer, Chief Marketing Officer, Splunk
Additional Speakers, TBD
Where: The Palace Hotel - Twin Peaks
When: Wednesday, September 19th, 12:00 PM - 1:00 PM
Sales and Marketing alignment is often the difference between making the quarter, making President’s Club or making a new resume. In this session, you’ll hear success stories from pairs of marketing and sales leaders in organizations where common goals and an integrated funnel have maximized ROI (and Club tans). Modern marketers now have a range of tools to engage and qualify leads and make sure Sales follows up with the ones most likely to close. You’ll hear about lead scoring and lead nurturing, tools to give Sales more insight into prospects and easy cross-functional collaboration enabled by Chatter inside Eloqua.
Chatter inside Eloqua: Social Collaboration Equals Alignment Innovation
Presenter: Rob Bois, Product Marketing Manager, Eloqua
Where: Partner Theater, Cloud Expo, Moscone North
When: Wednesday, September 19, 2012, 4:30 PM
Organizations with tight alignment between sales and marketing enjoy 38% faster annual revenue growth than those with poor alignment. Eloqua recently announced its new Chatter inside Eloqua product, which embeds salesforce Chatter directly within marketing automation - bringing the teams together with an intelligent collaboration tool. Come see a live demonstration that shows how marketers can create chatter feeds within marketing automation assets like campaigns, landing pages, forms, or emails to drive collaboration and get proactive feeds on campaign results. And see how collaboration between sales, marketing, and even external agencies can accelerate every aspect of the campaign lifecyle, and ensure marketing programs are tightly aligned with sales goals.
Customizing Chatter UI with Chatter Connect
Umair Akeel, Chief Architect, Eloqua
David Chang, salesforce.com
Where: Moscone Center West, 2002/2004
When: Thursday, September 20th: 1:30 PM - 2:30 PM
Chatter Connect enables developers to build their Chatter user interface pretty much anywhere: with mobile applications, ISV products, or other third-party applications to display the Chatter social graph and feeds. Join us as we walk you through the use cases, show code samples, and discuss the tips and tricks involved in building Chatter UI.